People and Performance, Brown Paper Analytics
Better leaders, better systems, better results.
COMPASS: Culture, Operations, Metrics, People, Accountability, Strategy, Sustainability.
People at the center. Accountability is the needle. Strategy is True North.
I help founder‑led SMBs transform faster by uniting operational discipline with human performance. I am a PMP®and Lean Six Sigma Green Belt, plus a Heroic‑aligned leadership coach. At Brown Paper Analytics, I partner in a Co‑President model to install our 5‑Pillar operating system and ICBST weekly management cadence, then I coach leaders so behaviors match the numbers. Clients get measurable ROI with rhythms that stick.
I operate where systems and people meet. My work links identity, habits, and accountability to hard metrics such as weekly cash, throughput, and retention. Within Brown Paper’s method, I help clients implement the ICBST management platform and the 5‑Pillar system, then I embed the leadership practices that sustain it. We deliver using a productized service ladder, from Assessment and ICBST Go‑Live to Accelerator and Complete Transformation, with documented ROI targets and executive rhythms that protect the gains.
Brown Paper’s latest catalog clarifies the work streams we sell, such as Business Transformation and Strategy, Financial Performance and Analytics, Revenue Growth and Sales Optimization, Operational Excellence and Process Improvement, Leadership Development and Change Management, and Specialized Consulting. I am the integrator who makes these programs adoptable and durable, connecting tools, cadences, and coaching so leaders and teams execute under pressure without burning out.
Our pillar language is now standardized: P1 Measurement & Clarity, P2 Leadership & Accountability, P3 Process & Efficiency, P4 Culture & Engagement, P5 Growth & Sustainability. My role sits at the intersection of P2 and P4, while reinforcing P1 and P3 so performance habits and dashboards tell the same story.
Tim’s collaboration note also defines our client‑facing dynamic: he brings the hard‑charging analytical and fiscal rigor, I keep the humanity and adoption front and center, and we co‑lead messaging, website, and the client‑portal vision as fully integrated partners.
(Selections shown, tied to what I will own or co‑lead for clients.)
stabilization, then guide the LifeCycle phase so behavior change becomes durable.
We show the system, tie deliverables to KPIs, and use a productized ladder: Assessment and Roadmap, ICBST Go‑Live, Accelerator, Complete Transformation, and Advisory, with ROI proof targets and SLAs for adoption. The management platform is the ICBST, a 14‑sheet operating hub for weekly, monthly, and quarterly rhythms.
Octavio Lorenzo blends operational excellence and human performance to deliver durable transformation for founder‑led SMBs. A PMP®, Lean Six Sigma Green Belt, and Heroic‑aligned coach, he partners with Brown Paper Analytics in a Co‑President model to install the 5‑Pillar system and ICBST management cadence, then coaches leaders so behaviors sustain the numbers. His remit spans the current Service Outline across Transformation, Financial Performance, Revenue Growth, Operational Excellence, Leadership and Change, and Specialized Consulting, mapped to Pillars 1–5 for clarity.
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